DSAM Code of Conduct


DSAM is deeply committed to fair and ethical direct sales practices in the marketplace. DSAM believes in self-regulation and to inculcate the spirit and practice of ethical direct selling within its member companies, DSAM has adopted a stringent Code of Conduct by which member companies are to adhere to in every aspect of their business.The DSAM Code of Conduct, endorsed by the Ministry of Domestic Trade and Consumer Affairs, was launched in April 1998 and enhanced on 18 June 2009 by the Minister.

Read DSAM's Code of Conduct content in pdf

View Code Of Conduct’s Content (in English/Bahasa Malaysia/Chinese)

Members of DSAM must abide by the Code of Conduct as a condition of continuing membership. Member companies must include a copy of the Code into the starter kit for distributors and the Code is also made available to the public free of charge. DSAM hopes that the Code would also act a guide for non-member companies to assess their own operations.

Code of Ethics Recognition Program

Read DSAM's Code of Ethics

View Our Promise To Direct Sellers (in English/Bahasa Malaysia/Chinese)
View Our Promise to Consumers (in English/Bahasa Malaysia/Chinese)
View code at a glance (in English/Bahasa Malaysia/Chinese)

DSAM Complaint Handling Procedure

DSAM has a complaints handling procedure, whereby complaints that are unresolved by member companies are forwarded to the DSAM Code Administrator for decision. The decision made by the Code Administrator is binding on the member company but not on the complainant. Besides settling complaints, the Code Administrator also conducts a series of not less than 4 visits per year to the premise of member companies to ensure compliance of the Code by members. The Code Administrator issues an annual report to the DSAM Board and may make recommendations arising from his findings during the course of his work.

Complaint Handling Procedure

Send complaints to:

Tan Sri Dr Sulaiman Bin Mahbob
Code Administrator
Direct Selling Association of Malaysia
1702 Block A, Damansara Intan
1 Jalan SS 20/27
47400 Petaling Jaya
Selangor, Malaysia

Tel: +6(03) 7726 9232
Fax: +6(03) 7726 9049
Email: info@dsam.org.my

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